If you popped out of your mother
after 1977, there is a solid chance you rule the world. You are a Millennial (Gen
Y). Culture, Trends, the economy… they are all your playthings. Let me expound.
SIZE
Generation Y engrosses
a fat 20% of all people in our Western jungle. This makes us 70+ million firm.
I drag this to attention foremost because it assists in understanding our
totality of influence.
TRENDS
Music, fashion, technology, food, cars… What do these have
in common? They trend like the ebb and flow of a Shakespearean sonnet. And who
doth scribe this sonnet?
You do.
It’s in vogue to boast the new badge of “Millennial Club”. Nothing
is fresh unless we say so, and because we talk, text, and Facebook like manic
squirrels, what’s hot and popping waves through the pipes faster than Tetris on
level 80. Regardless of what is trending, you decide it. Wall Street titans
anxiously predict where we will dump money next. Throwback shoes? Bands nobody
has heard of? $5 sunglasses? SO ten
minutes ago Mr. Market.
ECONOMY
The financial resources of this society are in the palm of
your hand. We are the Chi behind the Kung-Fu-Punch of modern consumerism (Remember
all those industries we chirped about in Trends?).
According to the Motion Picture Association of America(2011) , our age group amasses 30%
of all movie goers, and 50% of all “frequent”
cinema junkies.
I could gang a posse of statistics like these, but you know
how to Google. My point is, the big-money-brands follow your lead more closely
than any other demographic.
VALUES
It makes no difference what your morals are. Understand that
your children’s values will be guided by your beliefs, similar to how your
ideas came about.
You have the wheel. Generation Y will doubtlessly intercept the
reigns of society and culture. They will not be the Xerox of what we inherited,
but isn’t that the point?
Enjoy the view from the top, and never disquiet your aptitude
to mold the future.
Yours truly,
Jim M.
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